Optus is on a mission to become more than a telco – a mission that has seen them become a major player in the entertainment game.
Taking inspiration from cycling culture, we designed three kits that felt distinctly Optus. Each design was unique, from the classic stripes and polkadots of cycling's history, to the constantly evolving world of entertainment, to the valleys and peaks of the road ahead.

Agency: Re Sydney
Client: Optus

© Nick David Hill 2019
Sydney, Australia