Kevin Pietersen has laid down his bat for good, and is taking the fight to save endagered anmials.
How do you rebrand a cricket legend as a conservation hero?
From test cricketer and Captain of England to conservation warrior - not your usual career move. But Kevin Pietersen is anything but conventional. Passionate, opinionated, unapologetic – you either love him or hate him.
A personal brand that was authentic and generates awareness on the world stage. That tapped into his past fame without limiting future endeavours. That shifted focus to the cause beyond the man. That united people behind someone who often divided so many.
Agency: Re Sydney